What is a Package?

What is a Package?

A package is a branded multimedia landing page that can include videos, audio, images, documents, and other file types. Recipients can easily interact with all these media elements directly from the package, allowing them to play videos, listen to audio, view images, and read documents in one centralized place. This simplifies the process of accessing all relevant information at once. Packages are ideal for presenting products or services, promoting special events, sending press releases, and more.

Call-to-Action Button

Packages can feature a customizable button to engage recipients. This button can open a response form designed to convert recipients into leads. Examples of form-based calls to action include: Send a Response, Add Me to the List, or RSVP to an Event. Alternatively, the button can link to another webpage, such as a shopping cart for completing purchases. Located in the upper right, the button’s label can be tailored to meet your specific needs, such as Buy Now for sales-driven campaigns.

Versatile Distribution Options

Packages can be distributed via email, text message, or shared on social media. You can also generate a direct link to the package to post on your website, blog, or other platforms.

When sharing packages on social media, blogs, or websites, you can choose to require recipients to fill out a form before viewing the content. This is an effective way to collect leads, especially when your package offers valuable, educational, or expert material.

Next, learn how to How to Create Packages.